Skip to content

Franchise Investing: Get Your Hands Dirty, Or Take A Passive Approach?

Artificial intelligence has grabbed headlines recently, but a different sort of sector of the U.S. economy is in full growth mode: franchising.

Perhaps unsurprisingly, investors are turning to franchising as a stock market alternative. Franchise investors are attracted to brand-name businesses with a proven business model, which allows them to stack cash more quickly.

Whether you become an actual owner or a passive investor, franchise investing could be an effective alternative investment. Here we look under the hood of one of the most unique and fastest-growing investment opportunities in 2024.

This post originally appeared at U.S. News & World Report.