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The Naked Brands Merger Is Either A Brilliant Move Or A Cautionary Tale

Naked Brands (NASDAQ:NAKD), which has been known for selling high-end lingerie, has outdone itself. The company is going green. Pending shareholder approval at a special meeting on Dec. 21, Naked Brands will merge with Cenntro Automotic Group, an electric vehicle (EV) technology firm. The new company will go forward under the Cenntro name, albeit with the NAKD stock symbol.

Upon finalization, Naked Brands will cease to exist. Under the terms of the merger, Naked shareholders will receive seven shares in the new entity for every three existing NAKD shares they own. The combined company will have a market capitalization of nearly $2 billion.

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